A Stitch in Time: The Biba Story

Meena Bindra’s journey from early childhood in Delhi, in a business family, to her life as a naval wife from the Armed Forces and thereafter her moving towards being an entrepreneur, are all captured here very simply and captivatingly. The story is an interesting peek into how from such a humble start from home at a time when women in business was not the norm, she managed to carve out a place for herself in the fashion industry. A Stitch in Time is the story of a woman who was able to overcome her challenges when all odds were against her, through sheer perseverance and grit. Alongside, it captures the story of the Indian fashion industry from its inception to the phenomenal growth as we see it today, through challenges, opportunities and much excitement. She was also a part of the beginning and growth of the organized retail industry and became an integral part thereof. The book captures her long journey as an entrepreneur, and the changing times of the fashion and organized retail industry in India through four decades, with its trials, tribulations, challenges and successes.